John the Baptist had a clear goal to help people prepare their hearts ready for the coming of the Messiah (Jesus Christ) his message was distinct and clear.

“Repent for the kingdom of God is at hand” (Matthew 3:2)

John in his time, preached from the wilderness and people came to hear him from Jerusalem, Judea and the whole area of Jordan. People did not come to him because of his dressing, look or the food he ate. They came to him because he committed himself to the work of God and not his looks, food (locust & honey) or his dressing.
Make it a point of duty in this new year to commit yourself and your family to the Lord. Therefore let the Word of God dwell richly in you and let His peace rest upon you. (Colossians 3:16-17)

If you observe, obey and do all according to the word herein, then you will do great exploit as John did in his time.

God bless you.